I Can't Believe It's Not Chedder HALF PRICE - £1.89 (350g) @ Morrisons - HotUKDeals
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I suppose we can all now now say 'I CAN believes its not butter!
Saw this in St Albans today, and at first glance I thought someone had mistakenly putt the 'not butter' item in the cheese section.

Weirdly the packaging doesn't say what it actually is if it's not chedder!
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Joynul Avatar
5y, 8m agoFound 5 years, 8 months ago
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#1
http://i56.tinypic.com/55i8tg.jpg


Edited By: Joynul on Mar 24, 2011 17:56
#2
What's next - an 'I can't believe it's not meat' vegetarian range?!
#3
gemz700
What's next - an 'I can't believe it's not meat' vegetarian range?!

When I saw this, I immediately thought that Quorn had missed tricked when it came to naming product for marketing!

Edited By: Joynul on Mar 24, 2011 18:03
#4
what is it if its not cheddar? am i missing something!
#5
i cant find this product on their website?
#6
I'd be a bit dubious what it actually is then! Is it cheese or some kind of vegan substitute?

EDIT: Apparently it's just cheese with 30% less fat. EU law says low fat Cheddar can't be called Cheddar on the packet - and this is their way of getting around it. Pretty clever!


Edited By: callum9999 on Mar 24, 2011 19:54
#7
I can't believe it's not a hot deal
#8
bought this last week from morrisons- was not keen on it myself
#9
I like cheese but we have a block of this in the fridge at the mo - haven't plucked up the courage to try it yet... somehow I'm not filled with enthusiasm for a cheese substitute.
#10
Dear Mr Echo
I like cheese but we have a block of this in the fridge at the mo - haven't plucked up the courage to try it yet... somehow I'm not filled with enthusiasm for a cheese substitute.


It's not a cheese substitute. It is cheddar but with 30% less fat - just like cathedral cheddar light etc.

It is in all intent and purpose cheddar, they just aren't allowed to call it that because of the low fat bit - an EU rule.

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