I found this on the PC World website. It says not available for instore collection, but it is. (I have just picked one up in store for £6.12). The store price is £24.99
If you don't want to collect from store, it's free delivery at the moment anyway.
The Ethernet Cable will improve the speed of your network by using a fast Cat5e snagless cable. This reliable snagless mould will protect the stranded RJ45 tap from being damaged during installation and improve its strain resistance.
Belkins neat and tidy Network Cable has a flexible 5m cord that allows the male-to-male RJ45M connectors to easily reach your chosen destinations.
With a lifetime warranty that demonstrates the Ethernet Cables confidence in its ability, this Belkin cable will bring smooth network connections to your home or workplace.
* 5m Grey Snagless Cat5e Cable
* For connecting to a wired network
* Great for file sharing and broadband
* Belkin Lifetime Warranty