Saw these reduced to £2 at Asda Living in Leeds with a further yellow 50p sticker over the top - they had about 20 boxes. Surely a bargain if you have an ipod and a car!
"If you use your ipod all the time then you should definitely get one of these.
The Mobile Power Cord connects your iPod player to your cars power source and provides unlimited play and standby time. There is no need to be worried about damaging spikes or short circuits as it is fitted with replaceable safety fuse.
Features: Comes with a Belkin Lifetime Warranty * replaceable safety fuse * Provides unlimited play time for your iPod * System requirements: All iPod with Dock connector."