Slightly different to earlier post (http://www.hotukdeals.com/item/357977/belkin-pureav-cables-reduced-at-cur/) as prices have dropped significantly, but please let me know if this is classed as a re-post (newb).
Spotted these while looking for a component cable tonight. Reserved and collected in store and the sales assistant couldn't believe the price. He was off to grab some for himself as he reckoned the component cable had been around £80. The shelf edge labels were wrong, they were reduced to 13.97 but scan at the correct price.
Might have to hunt around for stock, but Cribbs Causeway had 3 of the component cables in tonight, of which I collected 2.
Enter the code into the search box on the website.
370869 - Belkin Black Series 5 Metre Subwoofer Cable - £2.97
675079 - Belkin Black Series 4.9m Video Component Cable - £4.97
908555 - Belkin AV503 RCA Audio - £4.97 - in store only