This is being sold at Play.com for £17.99 which is the cheapest inc delivery available.http://www.play.com/PC/PCs/4-/3230065/Belkin-USB-Anywhere/Product.html
I managed to pic one of these up on Saturday (there were 2 left in store) so they are still available.
***Please note: Only FAT32!***
The USB Anywhere connects two mass-storage devices (media reader, digital camera, hard drive) using USB cables to transfer photos, songs, and files from one device to the other-all without a computer. Use the Belkin USB Anywhere to copy files from your digital camera to your external hard drive, between two MP3 players, and/or between USB flash-memory drives, external hard drives, CD-R burners, and memory-card readers. The compact USB Anywhere is ideal for traveling, as it eliminates the need to use your computer for photo storage. When your digital camera's media card gets full, you can use USB Anywhere to download the images to your portable hard drive and take more pictures.
Fits easily into your pocket with compact, lightweight design.
Saves you money by eliminating the need to buy multiple memory cards.
Indicates transfer status with flashing LED.
Includes a 5V, 1.5A optional power supply.
Installs with Plug-and-Play and hot swap convenience.
Transfers files at up to 12Mbps.
Operates on 3 AAA alkaline batteries.
Only compatible with FAT32 file system hard drive.