It's very much like the Christmas wrap pack, but for birthdays. You get loads, so should last for a long time and work out cheaper than buying separate things for every birthday you buy for.
Birthday wrap pack contains:
20 sheets of wrapping paper
6 assorted gloss laminated bags (1 large, 3 medium, 2 bottle bags all with rope handles)
Ribbon & bow pack (9 small metallic bows & 3 x 10m rolls of matching ribbon)
3 large metallic bows on card, 1 oz Metallic shred, 1x28gm confetti pack and 10 sheets of coloured tissue paper
This has a catalogue price of £14.00. There's also a "Make Offer" option, so you could potentially get it for less than £9.94.