Seems like a good deal - and the cheapest PSP I can find so far. (Apart from the PINK one at John Lewis!)
Black PSP 3000 Bundle with 2010 Fifa World Cup South Africa for £115 at Asda Minworth Branch.
Very limited stocks - other Asda stores are charging £127 for the same package but will price match Minworth store.
Instore only - cannot find online deal.
Ring you local store to check stocks.
(note - not correct pic! - but Asda are selling UK version!)