Blackburn Rovers FC go 'dynamic' with matchday pricing £10 Adults £5 Kids - HotUKDeals
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Blackburn Rovers FC go 'dynamic' with matchday pricing £10.00 Adults £5 Kids

£10.00 @ Blackburn Rovers FC
Blackburn Rovers are at it again – this time with a ‘dynamic pricing policy’ which looks set to further swell attendances at Ewood Park. Renowned for innovative marketing, Rovers have now devised…
jojo69 Avatar
6y, 6m agoFound 6 years, 6 months ago
Blackburn Rovers are at it again – this time with a ‘dynamic pricing policy’ which looks set to further swell attendances at Ewood Park.

Renowned for innovative marketing, Rovers have now devised a scheme that will see games offered at varying price levels after many key factors have been analysed.

Traditionally, fixtures at Ewood are banded into categories and priced according to the perceived status of the opposition.

However, this new ‘dynamic’ initiative takes into account a number of issues which can influence the decision to attend a match or not.

These range from whether or not the game is to be screened on live TV, the day of the week and kick off time, how crucial the match is in terms of league position, the ‘attractiveness’ of the opposition – even the dreaded weather forecast!

Simon Williams, Head of Commercial and Marketing says, “We are constantly trying to find ways to make watching football at Ewood Park as attractive and appealing as possible

“The move to introduce ‘dynamic pricing’ comes after discussions with supporters. Feedback to our research has provided us with a clear understanding of the many factors which determine whether someone attends or not.

* Adults £10 with all concessions £5.

(This price will also be available to Fulham supporters and will include the Jack Walker Stand).

The few remaining seats in the Riverside and Blackburn End stands are sure to be snapped up very quickly. Supporters looking to help us overcome former manager Mark Hughes’ new charges should get their tickets without delay.
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#1
Please dont just **** off just because its not your team and also aviliable to away fans too!!!!
#2
Blackburn v Fulham isn't the most attractive fixture is it!!!

Fair play to them, how does it affect Season Ticket holders? Do they receive any kind of refund?
#3
Great deal.£25 to watch Town yesterday :>(
#4
Cheapest season ticket i think works out at £11 pound a game so dont they would mind that much!!!
#5
Good deal, Think you are best to support a smaller club for value for money.
you still get to watch the top 6 live.
#6
Winchy
Blackburn v Fulham isn't the most attractive fixture is it!!!

Fair play to them, how does it affect Season Ticket holders? Do they receive any kind of refund?


Why would they ?
#7
Winchy
Blackburn v Fulham isn't the most attractive fixture is it!!!

Fair play to them, how does it affect Season Ticket holders? Do they receive any kind of refund?


Season ticket holders already get a discount, by having a season ticket. So doesn't affect them in this deal.
#8
I have a Season Ticket at Tottenham, works out at around £35/£40 a game, if Tottenham came out and offered Tottenham v Blackburn for £10 for example, I would be on the phone to the ticket office requesting some money back as I'm forking out more in advance for this fixture. I didn't realise Blackburns season tickets were so cheap though!
#9
Have loads of games at Huddersfield for a fiver friend for a fiver (through season ticket)
#10
Winchy
I have a Season Ticket at Tottenham, works out at around £35/£40 a game, if Tottenham came out and offered Tottenham v Blackburn for £10 for example, I would be on the phone to the ticket office requesting some money back as I'm forking out more in advance for this fixture. I didn't realise Blackburns season tickets were so cheap though!


yeah, but spurs fill their ground most weeks, so you'll never see a deal like this for them.

there's a reason that it's blackburn/wigan, etc offering these discounted prices!
#11
As others has said, what's the point in having a season ticket then if they're just going to do this.

When I went with Wolves last season they charged us £29 to sit at the top of a greenhouse, whereas the home fans below us had bought a 3-match ticket for £30.
#12
Problem is, you'll have smaller clubs in the same area who have to charge more, e.g. I suspect Accrington change £14+ for their games. Premier League clubs get most of their revenue from TV, whereas those lower down get most of theirs from ticket sales.

Given the choice, I suspect many neutrals would choose Blackburn for a tenner over Accrington for slightly more. Which puts even more pressure on the smaller clubs :-(
#13
kotic
Problem is, you'll have smaller clubs in the same area who have to charge more, e.g. I suspect Accrington change £14+ for their games. Premier League clubs get most of their revenue from TV, whereas those lower down get most of theirs from ticket sales.

Given the choice, I suspect many neutrals would choose Blackburn for a tenner over Accrington for slightly more. Which puts even more pressure on the smaller clubs :-(


dunno, i'd rather watch accrington myself, but then i have total disdain for sam allardyce! :)
#14
Swindon Town £199
#15
Its a good price to see the mighty Rovers ..but I may be slightly biased.

Its encouraging to see a football club trying to make football affordable.
#16
"Renowned for innovative marketing," hahaha more like renowned for desperately trying to get anyone they can to watch the utter negative 'rugby' like rubbish they play at Ewood Park.

Their inability to get fans is as laughable as Manchester City's inability to get value for money from poor players. What happened to the £18,000,000 they got from my club for Roque Santa Cruz.... ???!
#17
kotic

Given the choice, I suspect many neutrals would choose Blackburn for a tenner over Accrington for slightly more. Which puts even more pressure on the smaller clubs :-(


There is no neutrals around here though :)

Either the Mighty Burnley, dirty Blackburn or if you live in Accy and surrounding area's it depends on the school you go too and wether you wish to get bullied or not :) ha
#18
eww Blackburn!!!:( its no wonder they have to reduce the tickets cos they are crap and it seems to me its only the category C games that they have reduced anyway so you wouldn't get to see the big teams for that price
#19
As a Liverpool fan i was priced out of watching my own club years ago. Used to have my own spot on the old kop by the pie shop before it went all seater. Since those days i have watched the reserves more than i have the first team.

Top marks to Blackburn for making premier league football accessable. Real fans wont care about the how's and why's and certainly wont care about the opposition. If it were possible to switch teams i would be sorely tempted.

First rate deal.
1 Like #20
Bossworld
As others has said, what's the point in having a season ticket then if they're just going to do this.

When I went with Wolves last season they charged us £29 to sit at the top of a greenhouse, whereas the home fans below us had bought a 3-match ticket for £30.


That's last season. If you go this season, you'll pay the same price as us - £10.

I can hear all the idiots voting this cold in resentment that their team won't offer them the same sort of offer. Blackburn at the forefront of fan satisfaction, yet again.

Superb deal, and anyone who votes cold is obviously just bitter.

ravylesley
eww Blackburn!!!:( its no wonder they have to reduce the tickets cos they are crap and it seems to me its only the category C games that they have reduced anyway so you wouldn't get to see the big teams for that price


Well of course you're not gonna see Man Utd for a tenner. Name me one club that WOULD offer that, even if they were playing their reserves.

The structure for the offering of this deal is based on various things, including the weather outside, the opposition, the league position of both teams, the importance of three points, etc etc. It's not just CAT C games at all.

thekudos
"Renowned for innovative marketing," hahaha more like renowned for desperately trying to get anyone they can to watch the utter negative 'rugby' like rubbish they play at Ewood Park.


Every time some smart Alec comes in and says something like this, and every time the reason given is that the population of Blackburn is around 105,000 people. Getting 20,000-25,000 home fans in there is a fantastic percentage for a small-town football club in the Premier League.

Their inability to get fans is as laughable as Manchester City's inability to get value for money from poor players. What happened to the £18,000,000 they got from my club for Roque Santa Cruz.... ???!


Your inability to understand the economics of football and population-to-attendance ratio is what is laughable here. See above about the fans, and as it pertains to the £17.5m (not £18m) we got for Roque, it went on paying off debt, and offered £3m-£4m to a transfer kitty, which Sam used.

Edited By: he6rt6gr6m on Sep 05, 2010 18:12: Reply
#21
Every time some smart Alec comes in and says something like this, and every time the reason given is that the population of Blackburn is around 105,000 people. Getting 20,000-25,000 home fans in there is a fantastic percentage for a small-town football club in the Premier League.

...and that's why you're called Bandwagon Rovers or the Plastics, loss leader prices to tempt the floating fan with no regard to other teams around here.. If the product's good enough, you don't need to reduce prices.
#22
I think it's more likely that the club offered it because they cannot sell out so it makes sense to offer at a discount, get a sell out for people to see on the tv and make more profit than they would usually by selling out at this price rather than a half full ground at full price.

It's just clever business, if you sold out week in week out you know that they wouldn't offer this!

Home game v Arsenal last week was 6.5k under full attendance, over 20% of the ground empty. League Cup match v Norwich had around 75% of the ground empty, and the opening game of the season at home to Everton also had 20% of the ground empty.
#23
thekudos
"Renowned for innovative marketing," hahaha more like renowned for desperately trying to get anyone they can to watch the utter negative 'rugby' like rubbish they play at Ewood Park.

Their inability to get fans is as laughable as Manchester City's inability to get value for money from poor players. What happened to the £18,000,000 they got from my club for Roque Santa Cruz.... ???!


The club is far from desperate to get supporters to go. For the last 2 home league games the attendance has been 25000+ and that's without deals like this. Considering the capacity at Ewood is only around 31000, and the fan base isn't massive, the turnout has been pretty good.

And as for the 18 million you refer to, what has that got to do with this deal? Absolutely nothing! You’re just highlighting the fact that certain clubs pay stupid amounts for players, win nothing, and have to charge extortionate amounts for tickets in order to balance the books.

This is a decent, well run club giving something back to their supporters. A fantastic offer and a good post! Heat added.

Edited By: SweeneyJ on Sep 05, 2010 18:25: 1
#24
kennet
Every time some smart Alec comes in and says something like this, and every time the reason given is that the population of Blackburn is around 105,000 people. Getting 20,000-25,000 home fans in there is a fantastic percentage for a small-town football club in the Premier League.


What white tinted spectacles you have you bitter little man. What does your flawed formula suggest of your busted club then? i.e. Your average attendance for your "Sleeping giant" in your "City" club is?

If you can't just see the offer for what it is, then why bother just gobbing off with your unconstructive rubbish? ANY club that makes watching football affordable should be applauded and not slagged off.

...and that's why you're called Bandwagon Rovers or the Plastics, loss leader prices to tempt the floating fan with no regard to other teams around here.. If the product's good enough, you don't need to reduce prices.
#25
Well Done to Blackburn Rovers, and whether you support them or not this is a Very Hot Deal!

:D
#26
Do people really want a neck injury watching Blackburn?

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