Before you vote cold, I know TESCO's price is a pound cheaper, but you can only get it at that price if you haven't use the code before.
To get it for £26.85 you must follow these instructions:
1. Change the currency on Zavvi.co.uk to Euros. (See flags in top right hand corner of the page, click on the EU flag).
2. Add the Lord of the Rings Trilogy Blu Ray to your basket.
3. View Basket and enter in the code 'mvc3'.
4. Change the currency back to pounds.
5. Et voil?the price is reduced to £26.85