this is the dearer one normally £69.99 (I don't know the difference, omnidirectional I guess?)
White only at the moment, the other colours are still £69.99
I posted the cheaper iCE version earlier for £29.99 (Prime) but it expired and now back up to £49.99
but you can still get the cheaper one at Maplins at that price using Icecreamwoman's deal http://www.hotukdeals.com/deals/blue-snowball-ice-usb-mic-29-99-maplins-2558975
Note: I'm on Prime and it doesn't show me a non-Prime price.