Was in Tesco last night and they were selling the Borat DVD for only £4. I've looked on-line and it's showing as £17.97, so it looks like an in-store deal only. Checked a few other web-sites (hmv, Play, etc.) and it seems the next cheapest is £4.98.
Sacha Baron Cohen, the star and creator of Channel 4`s wildly popular Da Ali G Show, brings his truly original Kazakh character Borat Sagdiyev to the big screen for the first time. With a camera crew in tow and armed with a jar of gypsy tears "for protection," Kazakhstan`s fourth most famous celebrity travels to the US and A to make a documentary. As he zigzags across the country, lovable Borat meets real people in real situations - with hilarious consequences.