This is quite a specific deal so please hear me out.
The above watch is designed for visually impaired/blind people. It can be pre-ordered now for the above prices whereas from the 1st of August it will go to full price (£198/£165 ex VAT).
Dezeen seem to have the exclusive rights to this at the moment in Europe. If you're visually impaired/blind it can be got at the Ex VAT price because it's classed as an aid, Dezeen will email you the necessary HMRC form to complete.
Here's some more info on the watch:http://www.dezeen.com/2014/06/01/dezeen-watch-store-launches-the-bradley/
There are YouTube videos as well. So although it's not cheap, it is cheaper than it will be.