The Bradley Timepiece - £162/£135 ex VAT @ De Zeen Watchstore - HotUKDeals
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This is quite a specific deal so please hear me out.

The above watch is designed for visually impaired/blind people. It can be pre-ordered now for the above prices whereas from the 1st of August it will go to full price (£198/£165 ex VAT).

Dezeen seem to have the exclusive rights to this at the moment in Europe. If you're visually impaired/blind it can be got at the Ex VAT price because it's classed as an aid, Dezeen will email you the necessary HMRC form to complete.

Here's some more info on the watch:

http://www.dezeen.com/2014/06/01/dezeen-watch-store-launches-the-bradley/

There are YouTube videos as well. So although it's not cheap, it is cheaper than it will be.
More From De Zeen Watchstore:

All Comments

(40) Jump to unreadPost a comment
Comments/page:
#1
I forgot to add. I've just ordered one for my wife and Dezeen send an invoice using PayPal which was very straightforwards to pay.

Thank you to whoever added the retailer in my post :)
banned#2
so they have a monopoly on it and decide to charge way over the odds, sounds unforgivable
5 Likes #3
WillieGallimore
so they have a monopoly on it and decide to charge way over the odds, sounds unforgivable


Charge over the odds?? Have you looked into this?

Direct from the company who make it in the USA is today $225 which equates to approx £131 today. It will be $275 which equates to approx £160. Considering we can't do much about VAT here in the UK the VAT free price is pretty close to the USA price. This doesn't include any shipping or taxes. So it's hardly charging over the odds at all.

http://www.eone-time.com/country-selection.php
2 Likes #4
WillieGallimore
so they have a monopoly on it and decide to charge way over the odds, sounds unforgivable

So from your statement I expect you know how much it cost to develop and to manufacture, How big the market is. What sort of returns they might get. Please share this information. If you don't know then your assertion would be unforgivable.

No one is being stopped from making an alternative so feel free to do so and you can sell yours for a lot less.
1 Like #5
wow what a fantastic story behind it and I think this watch looks really cool, it isa long time since I saw a watch with a real wow factor. This has it. I love it!
#6
farhud1
wow what a fantastic story behind it and I think this watch looks really cool, it isa long time since I saw a watch with a real wow factor. This has it. I love it!


The story behind it is great and I agree with you, it has the wow factor and looks stunning. Can't wait until my wife's one arrives next month.
banned#7
Is this a nice watch - it's got a wow factor so yes,

however .. It is very expensive for a very common material, end of the day it's stainless steel.

yes it's nice about its story blah blah but at the end of the day a watches story doesn't give it value.

(with the exception of pocket watches that have been up people's **** during the war)

Voted cold because a percentage off something that is already a rip off is not a deal, its a reduced rip off.

example. If tesco charged you a fiver for one tin of beans but put it on "offer" one day at £4.50 ..

you see my point.
2 Likes #8
That is actually a really cool-looking watch!

There's nothing wrong with my eyesight, but I would be very tempted to get one of these anyway, if it was a bit cheaper.

(Not saying that this watch is overpriced, btw. IMO, the price is very fair for something like this.)
#9
Interesting, unique design and looks like a solid, well-made product. I can imagine even people with 20:20 vision might be interested in getting one of these! Bit too expensive for me (as I am a bit clumsy with my watches), but looks to be well worth the money. Heat added.
2 Likes #10
iamfraghore
Is this a nice watch - it's got a wow factor so yes,

however .. It is very expensive for a very common material, end of the day it's stainless steel.

yes it's nice about its story blah blah but at the end of the day a watches story doesn't give it value.

(with the exception of pocket watches that have been up people's **** during the war)

Voted cold because a percentage off something that is already a rip off is not a deal, its a reduced rip off.

example. If tesco charged you a fiver for one tin of beans but put it on "offer" one day at £4.50 ..

you see my point.

You're saying that as if the watch is aimed at the general market. It isn't, it's made specifically for visually-impaired people, hence the ball-bearing/magnet design, etc. You'll pay the same price for a standard Fossil/Accurist/Seiko etc, so I don't see it being that bad. It's not just a standard can of beans!
#11
Pricing wise does seem a bit excessive, but I have heard of it before and the whole concept etc, and it does seem like a very useful and elegant solution for those who would need it (did see comments on the article i read a while ago with lots of people saying they didn't need it but wanted it just for the stylish look)

So overall not a 'hot' deal as such for me, so I'll vote neutral (i.e. not vote) as i do like the concept and look. (maybe i'm just bitter when it comes to watch deals as i keep missing the cheap Skagen deals. thats probably it...) Hope your wife likes hers, NIgelK!
banned#12
JonBetts2004
You're saying that as if the watch is aimed at the general market. It isn't, it's made specifically for visually-impaired people, hence the ball-bearing/magnet design, etc. You'll pay the same price for a standard Fossil/Accurist/Seiko etc, so I don't see it being that bad. It's not just a standard can of beans!


I'm well aware of who it's aimed at,

and at that price you can see why it's aimed at blinds and visually impaired people because anyone with vision would welt at this eye scorningly painful price tag for a bit of stainless steel and magnets.

you can almost hear the cashier now ..
"ill just take your card for you and you pop your pin in"..

$$$$$'
#13
iamfraghore
Is this a nice watch - it's got a wow factor so yes,

however .. It is very expensive for a very common material, end of the day it's stainless steel.

yes it's nice about its story blah blah but at the end of the day a watches story doesn't give it value.

(with the exception of pocket watches that have been up people's **** during the war)

Voted cold because a percentage off something that is already a rip off is not a deal, its a reduced rip off.

example. If tesco charged you a fiver for one tin of beans but put it on "offer" one day at £4.50 ..

you see my point.


I see your point but it's not Stainless steel. The kickstarter page says it's a titanium body for easy cleaning.

https://www.kickstarter.com/projects/eone/the-bradley-a-timepiece-designed-to-touch-and-see/description
#14
iamfraghore
JonBetts2004
You're saying that as if the watch is aimed at the general market. It isn't, it's made specifically for visually-impaired people, hence the ball-bearing/magnet design, etc. You'll pay the same price for a standard Fossil/Accurist/Seiko etc, so I don't see it being that bad. It's not just a standard can of beans!


I'm well aware of who it's aimed at,

and at that price you can see why it's aimed at blinds and visually impaired people because anyone with vision would welt at this eye scorningly painful price tag for a bit of stainless steel and magnets.

you can almost hear the cashier now ..
"ill just take your card for you and you pop your pin in"..

$$$$$'


Bit of stainless steel & magnets? You should read what the watch is actually made of.
#15
Cool watch anyway - but don't get how it helps the visually impaired? Is it like braille?

crabby
#16
iamfraghore
Is this a nice watch - it's got a wow factor so yes,

however .. It is very expensive for a very common material, end of the day it's stainless steel.

yes it's nice about its story blah blah but at the end of the day a watches story doesn't give it value.

(with the exception of pocket watches that have been up people's **** during the war)

Voted cold because a percentage off something that is already a rip off is not a deal, its a reduced rip off.

example. If tesco charged you a fiver for one tin of beans but put it on "offer" one day at £4.50 ..

you see my point.
No.

I know baked beans are very cheap to produce but I don't know anything about the costs involved in getting this watch to market. From your comments you must know, so feel free to enlighten me if you can.
#17
crabby09
Cool watch anyway - but don't get how it helps the visually impaired? Is it like braille?

crabby


It has raised bumps where the numbers usually are on the face, there's a ball bearing around the outside to show the hour as well. It's made to be a tactile watch.
#18
NIgelK
iamfraghore
JonBetts2004
You're saying that as if the watch is aimed at the general market. It isn't, it's made specifically for visually-impaired people, hence the ball-bearing/magnet design, etc. You'll pay the same price for a standard Fossil/Accurist/Seiko etc, so I don't see it being that bad. It's not just a standard can of beans!
I'm well aware of who it's aimed at, and at that price you can see why it's aimed at blinds and visually impaired people because anyone with vision would welt at this eye scorningly painful price tag for a bit of stainless steel and magnets. you can almost hear the cashier now .."ill just take your card for you and you pop your pin in"..$$$$$'
Bit of stainless steel & magnets? You should read what the watch is actually made of.

In his defence, the product page does say 'The Bradley (stainless steel)' in huge writing as its title, but it is a titanium body like you said, just with a stainless steel strap.
#19
crabby09
Cool watch anyway - but don't get how it helps the visually impaired? Is it like braille?

crabby
There is a very slight resemblance to Braille because it only requires a touch of the ball bearings to tell the time but you can also just look at it.
The ball bearings are aligned magnetically to the time markings on the face of the watch. If you move the bearings when you touch them, a slight flick of the wrist will realign them.

Edited By: jdbigguy on Jul 16, 2014 11:50
#20
If the watch is aimed at visually impaired people, would you not be able to claim your VAT back, as you can with many other aids that help people with disabilities? Or would that be only through stores that sell (and overcharge for) disability aids.
#21
iamfraghore
Is this a nice watch - it's got a wow factor so yes,

however .. It is very expensive for a very common material, end of the day it's stainless steel.

yes it's nice about its story blah blah but at the end of the day a watches story doesn't give it value.

(with the exception of pocket watches that have been up people's **** during the war)

Voted cold because a percentage off something that is already a rip off is not a deal, its a reduced rip off.

example. If tesco charged you a fiver for one tin of beans but put it on "offer" one day at £4.50 ..

you see my point.

Im pretty sure that the story behind a watch is one of the main contributing factors to the price. An extreme example being the Rolex Sub Comex watches.
#22
mikeypr
If the watch is aimed at visually impaired people, would you not be able to claim your VAT back, as you can with many other aids that help people with disabilities? Or would that be only through stores that sell (and overcharge for) disability aids.


You can get it from them VAT free as it's an aid. The store emailed me a VAT exemption for to complete for my wife and email back to them. Making the total we paid £135.
#23
jus an expensiv toy , nice at £50
#24
This does seem like a lot of a mark up, now its available commercially.
Throught the Kickstarter, the All Titanium version was $145 including delivery.
At the current rate of exchange thats about £85.

I saw this when it was on Kickstarter and passed the details to a work colleague who is blind.
His wife pledged for it for him as a Christmas present.
For him, it is very useful, after he got used to using it.
#25
JonBetts2004
iamfraghore
Is this a nice watch - it's got a wow factor so yes,

however .. It is very expensive for a very common material, end of the day it's stainless steel.

yes it's nice about its story blah blah but at the end of the day a watches story doesn't give it value.

(with the exception of pocket watches that have been up people's **** during the war)

Voted cold because a percentage off something that is already a rip off is not a deal, its a reduced rip off.

example. If tesco charged you a fiver for one tin of beans but put it on "offer" one day at £4.50 ..

you see my point.

You're saying that as if the watch is aimed at the general market. It isn't, it's made specifically for visually-impaired people, hence the ball-bearing/magnet design, etc. You'll pay the same price for a standard Fossil/Accurist/Seiko etc, so I don't see it being that bad. It's not just a standard can of beans!

If I was visually impaired I think I'd rather have a talking watch. Less faffing about to get the time, and would probably be half the price.

Also, you can't possibly compare a £168 Seiko to anything from fossil or accurist. How very dare you! :p
#26
nublets2k
JonBetts2004
iamfraghore
Is this a nice watch - it's got a wow factor so yes,

however .. It is very expensive for a very common material, end of the day it's stainless steel.

yes it's nice about its story blah blah but at the end of the day a watches story doesn't give it value.

(with the exception of pocket watches that have been up people's **** during the war)

Voted cold because a percentage off something that is already a rip off is not a deal, its a reduced rip off.

example. If tesco charged you a fiver for one tin of beans but put it on "offer" one day at £4.50 ..

you see my point.

You're saying that as if the watch is aimed at the general market. It isn't, it's made specifically for visually-impaired people, hence the ball-bearing/magnet design, etc. You'll pay the same price for a standard Fossil/Accurist/Seiko etc, so I don't see it being that bad. It's not just a standard can of beans!

If I was visually impaired I think I'd rather have a talking watch. Less faffing about to get the time, and would probably be half the price.

Also, you can't possibly compare a £168 Seiko to anything from fossil or accurist. How very dare you! :p

Haha I'm hoping you're meaning that Fossil and Accurist are better! I just picked a few random brands that I know aren't dirt cheap.

A talking watch would be a bit embarrassing wouldn't it?! Obviously if you're blind you can't see who is looking at you when you use it, but still! I think I'd only get it if Mr T was the one barking out the time.
#27
Remember it from kickstarter. Nice but I will hold out till it's a lot lot cheaper.
1 Like #28
JonBetts2004
nublets2k
JonBetts2004
iamfraghore
Is this a nice watch - it's got a wow factor so yes,

however .. It is very expensive for a very common material, end of the day it's stainless steel.

yes it's nice about its story blah blah but at the end of the day a watches story doesn't give it value.

(with the exception of pocket watches that have been up people's **** during the war)

Voted cold because a percentage off something that is already a rip off is not a deal, its a reduced rip off.

example. If tesco charged you a fiver for one tin of beans but put it on "offer" one day at £4.50 ..

you see my point.

You're saying that as if the watch is aimed at the general market. It isn't, it's made specifically for visually-impaired people, hence the ball-bearing/magnet design, etc. You'll pay the same price for a standard Fossil/Accurist/Seiko etc, so I don't see it being that bad. It's not just a standard can of beans!

If I was visually impaired I think I'd rather have a talking watch. Less faffing about to get the time, and would probably be half the price.

Also, you can't possibly compare a £168 Seiko to anything from fossil or accurist. How very dare you! :p

Haha I'm hoping you're meaning that Fossil and Accurist are better! I just picked a few random brands that I know aren't dirt cheap.

A talking watch would be a bit embarrassing wouldn't it?! Obviously if you're blind you can't see who is looking at you when you use it, but still! I think I'd only get it if Mr T was the one barking out the time.
Why would you pay £168 for Chinese quartz instead of a Japanese automatic?

If you're walking around with a white cane and sunglasses you're either blind or a pimp so you can probably get away with it.
2 Likes #29
terry786
jus an expensiv toy , nice at £50

For a start £162 is not expensive as established, also its not a toy and serves a real purpose whilst looking fantastic in the process! Have you not read anything in this thread before tapping out your witless drivle. Heat.


Edited By: Tyranicus66 on Jul 16, 2014 15:27
banned#30
Tyranicus66
terry786
jus an expensiv toy , nice at £50

For a start £162 is not expensive as established, also its not a toy and serves a real purpose whilst looking fantastic in the process! Have you not read anything in this thread before tapping out your witless drivle. Heat.




Tyranicus66
terry786
jus an expensiv toy , nice at £50

For a start £162 is not expensive as established, also its not a toy and serves a real purpose whilst looking fantastic in the process! Have you not read anything in this thread before tapping out your witless drivle. Heat.




oh no, the mighty Tyranicus66 has spoken.. We all must bow down to his opinions and views.

( what on earth is a Tyranicus anyway?)

"for a start £162 is not expensive as established"

Is that so? who is the "We" you are talking about here your highness ?
By the look of the comments here.. and correct me if I'm wrong there is at least 4 comments on here saying that the price is "expensive" "excessive" and not a great deal.. The most positive comment about the price , someone has said it's "fair"


So before you bestow upon everyone with your ever so exclusive views at least have a real look at what people other than yourself have "Established"

also if your going to try and tell someone to stop with witless *DRIVEL .... at least don't make yourself look like a complete buffoon by spelling it incorrectly.
#31
Now, much as i'm a fan of ripping off the disabled (Right wing politics, right on bro etc), I have to say this would seem to be a better deal : Your text here

I suppose this deal is ok if you're ear mental as well though (Cheers Ricky ;) )
#32
It's not a watch, it's a timepiece ;).
#33
iamfraghore
Tyranicus66
terry786
jus an expensiv toy , nice at £50

For a start £162 is not expensive as established, also its not a toy and serves a real purpose whilst looking fantastic in the process! Have you not read anything in this thread before tapping out your witless drivle. Heat.



Tyranicus66
terry786
jus an expensiv toy , nice at £50

For a start £162 is not expensive as established, also its not a toy and serves a real purpose whilst looking fantastic in the process! Have you not read anything in this thread before tapping out your witless drivle. Heat.



oh no, the mighty Tyranicus66 has spoken.. We all must bow down to his opinions and views.

( what on earth is a Tyranicus anyway?)

"for a start £162 is not expensive as established"

Is that so? who is the "We" you are talking about here your highness ?
By the look of the comments here.. and correct me if I'm wrong there is at least 4 comments on here saying that the price is "expensive" "excessive" and not a great deal.. The most positive comment about the price , someone has said it's "fair"


So before you bestow upon everyone with your ever so exclusive views at least have a real look at what people other than yourself have "Established"

also if your going to try and tell someone to stop with witless *DRIVEL .... at least don't make yourself look like a complete buffoon by spelling it incorrectly.


£162 is not expensive at all for this kind of thing, "Expensive" being a relative term - if you can show me somewhere else you can get this cheaper, (given it's exclusive source and tremendous value to target market I strongly suggest you can't). You cannot just say things like "ok at £50", I am sure NASA would have thought that the space program would have been "ok at £50" too, but alas certain exclusive items cost what they cost, you either accept the price or you don't but how do you call them "expensive" compared to what?-

The problem is that this site is full of people (just like you) that know the price of everything but the value of nothing. Picking up on typo's is pretty weak and still a faux pas, even on HUKD. Although I am glad that even a proverbial Neanderthal was able to grasp the gist of my point - evidently I was able to convey my thoughts effectively despite my poor spelling.

P.S A "Tyranicus" is something similar to a "iamfraghore", an internet handle - do try to keep up.
#34
Shengis
Now, much as i'm a fan of ripping off the disabled (Right wing politics, right on bro etc), I have to say this would seem to be a better deal : Your text here

I suppose this deal is ok if you're ear mental as well though (Cheers Ricky ;) )


I never get comments like this to be honest. Why not post 'its cheaper to ask a person the time, that way it's free' as it'd be a 'better deal' as you get to know the time. Or post in say a cheap car deal a link to a pushbike as both get you from A to B.
#35
What stops you from wearing it upside down? :p
#36
donslibi
What stops you from wearing it upside down? :p

Prawns.
banned#37
Overpriced tat.

Cold
#38
iamfraghore
Is this a nice watch - it's got a wow factor so yes,

however .. It is very expensive for a very common material, end of the day it's stainless steel.

yes it's nice about its story blah blah but at the end of the day a watches story doesn't give it value.

(with the exception of pocket watches that have been up people's **** during the war)

Voted cold because a percentage off something that is already a rip off is not a deal, its a reduced rip off.

example. If tesco charged you a fiver for one tin of beans but put it on "offer" one day at £4.50 ..

you see my point.



----------------
Which tesco is that, is it just a local deal or nationwide ? Saving 50p is always a good deal
#39
Expired now. Up to 'Full' price.
#40
I got delivery today, and it's faulty

No magnet for side bearing ball

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