For any ladies out there ...maybe some men too, I don't know.. This epilator (hair removal machine) is:
£45.49 at amazon.co.uk
£54.99 at boots.com
and the other prices I've found are all also significantly more than the £24.99 Dixons is charging - I think they must have confused it with a more basic model.
(I haven't been able to link directly to the product - just type 'Braun 5580' into the Search box at the top of the dixons site)