Up to Christmas, IKEA will donate 1 Euro to Unicef and Save the Children for every soft toy sold, even the 39p toys! So if you are shopping there, stock up with stocking fillers and make a real difference.
And have a look at the website on the link, it's great fun, you can choose a soft toy and make it dance!
The One euro is a fortune campaign is one of the largest cause-related marketing campaigns in the world. The campaign has run since 2003 and focuses on childrens right to education. For every soft toy sold during the two months before Christmas, IKEA Social Initiative donates 1 to Save the Children and UNICEF.