So, I work in an Iceland in Scotland, but I'm almost certian this is nationwide.
If you buy any box of kellogs cereal (We stock crunchy nut, corn flakes and krave) you get a free bowl! (Or you can pay 2.50 and just buy a bowl on its own, apparently.) You can choose from either a white one with the red kellogs chicken thing, or a yellow and black stripey one.
I filled the shelves with them tonight, for it to go on promotion tomorrow.
Edit: It seems a few adjustments need to be made. The cereal is actually £2 with a free bowl. You can do it with Krave, or Crunchy Nut Cornflakes. NOT regular cornflakes. My bad, guys :3