Get that Friday feeling 4 times over for just £1!!
Available in store and online.
Description: Milk chocolate with golden honeycombed centre
Product range: Single bars, multipacks, treatsize and Crunchie Rocks
Crunchie was first sold in 1929, and the manufacturing methods to get the perfect bar every time are still a closely-guarded secret.
Crunchie is a celebratory bar in spirit, and has its own fun personality. Since the 1980’s, Crunchie has been associated in the UK with ‘That Friday Feeling’; that highly anticipated moment when the weekend begins.
In May 2010, Crunchie Rocks were launched. The 145g share packs were a perfect combination of crispy Crunchie honeycomb pieces and golden cornflakes covered in Cadbury milk chocolate, designed to help you share "that Friday feeling". The campaign was also supported by a rock-themed TY, national, outdoor and digital campaign, and encouraged people to experience "that Friday feeling" - no matter what day of the week it was.
Target audience: 16-34 year olds
Brand value: Approximately £38 million in the UK.
Did you know…
Several limited edition flavoured bars have been produced, most notably the champagne-flavoured Crunchie bar for New Year’s Eve 1999.
The soundtrack to Crunchie’s life would be “I’m so Excited” by the Pointer Sisters.