Price shows as £31.25 but use the 20% off discount code to get it for £25 - bargain for such a quality title.
Code is 20OffGames-1
Edit: Don't forget Quidco at 8%! Another £2 off if it tracks... £23... NICE!
******* Be warned this code can only be used ONCE ******
per account / email
EDIT: My local Asda has it for £25 in store now too (on Xbox 360 at least, forgot to check PS3, sorry. For those without a Tesco nearby!