Jessops have already managed to get the price down to £399.99 . Amazon are selling it for the RRP of £429.99 (pre-order).
This camera has only just been released so there are no decent reviews out there yet. There is a good preview video on youtube though.
I'm looking to replace my Powershot S3 with this (if the reviews are good) or a 550D DSLR.
The 35x zoom could be very interesting! It would be expensive to get this range from a DSLR.
Don't forget to buy via Quidco for 4% cashback.