This is a very new, very high spec. camera, which has already got some very impressive reviews. Colour may not be to everyone's taste, but it is also available in a number of other colours (pink one is the best price though).
The EX-Z550, Photos as versatile as life itself
Innovative technology packaged in a sophisticated design: The EXILIM Zoom EX-Z550 ensures that you are perfectly equipped for any situation. The compact casing of this elegant digital camera conceals the new EXILIM Engine 5.0, a 4x optical zoom with mechanical image stabiliser, a 26 mm wide-angle lens and a wide range of intelligent functions that guarantee outstanding photos and breathtaking HD video recordings.
Within its compact and elegant housing, the EX-Z550 hides 14.1 megapixels, which don't just give you spectacular photos but also ensure outstanding detail. 14.1 megapixels are perfect for editing, enlarging and printing sections of photos without any reduction in picture quality.
4x optical zoom will bring even the most distant subjects up close
4x optical zoom with mechanical image stabiliser
Zoom in on your favourite moments: The 4x optical zoom can bring even the most distant subjects up close, while the automatic mechanical image stabiliser significantly reduces blurring. The EX-Z550 has everything you need in any situation and guarantees outstanding photos.
26 mm wide-angle lens
Whether for landscape photos, tourist sights or group pictures in confined spaces: the 26 mm wide-angle lens* makes the EX-Z550 your perfect companion whatever the occasion. The 26 mm focal length allows you to capture a larger area and include several friends in a group photo from only a short distance away. *corresponding to 35 film
Mechanical image stabilisation
It is virtually impossible to hold a camera absolutely still. Even the slightest movement can cause blurring and lack of clarity in the photo. The mechanical image stabilisation captures these movements and balances them out mechanically with the help of CCD shift technology, reducing the likelihood of blurred photos to a minimum.
EXILIM Engine 5.0
The digital brain of the EXILIM camera is the EXILIM Engine 5.0. This innovative image processor functions according to a completely new concept to achieve particularly bright colour reproduction, high image quality and quick response times: The processor offers even better performance and is even faster, ensuring effective moir?nd noise suppression without losing details. The EXILIM Engine 5.0 masters all challenges such as backlighting, portrait, landscape and night shots or poor lighting conditions. In addition, the image processor provides clever functions such as Intelligent Colour Technology, the new Dynamic Photo function, improved Make-up mode or the new Premium Auto mode, which independently analyses the exposure conditions and then automatically configures the optimal settings.
With Premium Auto mode the camera automatically recognises typical subject scenarios and adjusts the settings accordingly
Premium Auto mode
Portrait, landscape, night or backlight photography: you will be able to take the most amazing photos with the EXILIM Zoom EX-Z550 even in poor lighting conditions. The highlight: In Premium Auto mode, the camera automatically recognises typical subject scenarios and adjusts the settings accordingly. Depending on the exposure conditions, BEST SHOT motif programs such as Auto BEST SHOT, night shot without tripod, Make-up mode, Landscape mode or Intelligent AF are activated. In this way, movements, shaking, backlight and even faces of people are automatically detected and perfectly focused and exposed. No need to worry which BEST SHOT mode is best suited for the situation; you can just focus completely on your subject. This results in top-quality, high-resolution photos.
NEW: Extended Dynamic Photo function
With the extended Dynamic Photo function you can continue to cut out subjects from an image series, position them in front of a different background, change the size and combine them with fun animations. In addition, you now have even more amazing new options: Add a single stationary subject or one or more moving subjects into your films! A special highlight: You can not only provide animation for subjects that you add to your film, but you can also insert your own handwritten texts. What are you waiting for? Get creative, bring your snapshots to life and surprise your friends with a fun "Dynamic Photo" greeting with a personalised message!
The EX-Z550 is equipped with a landscape mode for outstanding landscape photos. The "Vivid Landscape" feature analyses the images and intensifies the key colours. In addition, the "Mist Removal" option automatically reduces clouding, haziness or mist. The outcome is a clearer landscape or skyline with sharp contours and a bright sky.
Face detection function recognises individual faces or even entire groups
Face detection function
Whether you're on holiday, at a party or spending time with your family - people are particularly popular subjects for a photo. It's always a pity when faces turn out blurred on a picture. The Face Detection function now offers the perfect solution, recognizing the individual faces or even entire groups, and automatically applying the best possible setting.
BEST SHOT Art Shot
Produce real works of art with the new BEST SHOT "Art Shot": With the new EXILIM Engine 5.0, the "Art Shot" can convert ordinary subjects into artistic images. Simply choose between Oil painting, crayon and watercolor your photos are converted into little masterpieces without special artistic talent and expensive paints.
Hand-held night scene
With the newly developed image processor EXILIM Engine 5.0, your camera recognises dark or night scenes automatically. Without the help of a tripod, the EX-Z550 reduces camera shakes, creating sharp, bright portraits and night shots.
Auto Shutter function
Blurred images are usually the result of an unsteady camera action or subjects that move while the release button is being pressed. EXILIM offers a simple solution to the problem of blurred or shaky photos: The new Auto Shutter function can automatically determine the perfect moment to take a photo. Working in conjunction with the Anti Blur Auto Shutter, Pan Auto Shutter, Smile Detection Auto Shutter and Self Portrait Auto Shutter functions, the new technology ensures rapid focus and takes the photo automatically when the image is steady, so the result is not impaired.
The BEST SHOT function Multi-Motion-Image enables you to capture a movement sequence in just one single photo. Take a photo of the moving motif in front of a still background. This motif is photographed in a series of images which are compiled to one single picture by the new EXILIM Engine 5.0. This enables you to capture movements such as a snowboarding jump from the launch to the landing on one single photo.
Make-up Mode makes the skin on faces appear smoother and softens facial shadows
View larger image
The EXILIM Zoom EX-Z550 also features a Make-up Mode Function for especially appealing portrait photographs. The outstanding image processing makes the skin on faces appear smoother and softens facial shadows caused by strong sunlight or illumination. You can select from twelve levels as desired from minimum to maximum and observe the effect on the TFT colour display while taking the photo.
The EX-Z550 can recognise and correct difficult light situations: the light function optimizes the brightness of faces automatically even in scenes with backlight simply by pressing the release button. Even the sky or buildings in the background that are subject to overexposure are rendered in full colour.