Same product is being sold at £24.46 by amazon (RRP is £24.99) . One just sold on ebay for £20 (on an auction, not buy-it-now, buy-it-now is £24.99).
Product consists of:
Fairly large Lola doll that says 8 phrases from 'I am Not Sleepy And I Will Not Go To bed'
Removable, reversible dress (pyjamas on one side, polka dots on the other)
Knee-length removeable socks
The free product is a game costing £4.99 otherwise (http://www.amazon.co.uk/Charlie-and-Lola-Memory-Game/dp/B0015XI9PY), and consists of 2*36 (72 total) cards showing different pictures and characters from Charlie & Lola.