Basically all you need to do is buy a VIP Footy Feast Pizza from Sainsburys, Iceland, Asda or Tesco and put the code in the first link below, select your free football DVD, and enter your details in the lovefilm site for the subscription. You will also receive a voucher for a free Chicago Town takeaway pizza.
For those who haven't tried Chicago Town Takeawaya pizza's before they are excellent. They're not your average cardboard with some topping on passed off as a pizza but they come frozen as fresh dough. Excellent pizza. I think the Footy Pizza costs £4.50 from memory but I could be wrong and just remember you also get another pizza with a voucher so it's not bad even just for the pizza. They're actually on offer for £3 at Sainsburys at the moment so it's an even better deal.http://www.lovefilm.com/partners/chicagotown.html
First time deal poster so be gentle :)