Right, I know this has been posted before (although I think it was over a year ago), but it's still a damn good deal (imho). So this post is really for people who either didn't see the last post or are new to HUKD and aren't aware the deal exists.
Anyway, the deal is you pay £11.99 per month, for which Cineworld give you a card which allows unlimited access to the cinema. Given that an adult cinema ticket costs over £6 these days, if you go to the pictures twice in a month you've made your money back.
Only downside is that you're tied into an inital 12 month contract.