Checked with Pricespy, really was £499!
Further possible savings:
Topcashback > Goldsmiths 10.35%, Topcashback > Zeek £5 (new customer) £3 (existing customer), purchase £250 Goldsmiths gift card from Zeek for £230 (one available).
Limited edition of 2,500 worldwide.
Movement: Eco-Drive E650
Functions: Atomic Timekeeping Technology with Synchronized Time Adjustment Available in 5 Time Zones, Perpetual Calendar, 1-Second Chronograph, Alarm, Day-Date, 12/24-Hour Time
Band: Black SS & Polyurethane Combination Strap Fold Over Clasp with Hidden Double Push Button
Case Size: 45mm
Case Material: Silver-Tone Stainless Steel
Crystal: Sapphire Crystal
Water Resistance: WR200/20Bar/666ft Swimming Showering & Snorkelling