First post in here, so hope I do this right. :)
It's a high-end Citizen Eco-Drive watch currently on sale at Amazon for £219.95 (down from RRP of £299 - more than 25% off). All this and there's free postage too.
Just checked some other reputable retailers like John Lewis and Ernest Jones and they are both still selling it at £299.
I know there have been a few Amazon watch deals, but this one was so attractive I've just ordered one.