You will need to buy a £4 Go Outdoors Discount card to get this price. I've just purchased one from their Coventry store, they did have other bikes at half price including Claude Butler Explorer 2009, 100 gents bike at £129.95.
The one I purchased is dark matt carbon grey in colour.
I understand that their sale ends this Sunday coming.
Might also be available on-line.
Lightweight Alloy Hydro Formed City Sport Frame
Shimano Acera 21 Speed with STI Shifters
Double Wall Alloy Rims and Hubs 24 Hole with Quick Release Front and Rear Hubs
Powerful Promax Alloy V type brakes