I was in Budgens in Midhurst, West Sussex, and I thought that they had made a mistake with this so I bought a few bottles in case the price went up, but speaking to Tim, the store manager, he said that he had bought a job lot from the wholesaler and he was offering it at a bargain price to clear it before Christmas. I've checked on-line and the absolute cheapest I could see was nearly £6! So, for an independant supermarket to have a product like this seems like a bargain. Apparently he has cleared the wholesaler, so it won't be in your local Budgens at this price - only that one. He has 400 cases, but is selling 30-40 per day - which isn't really a surprise.