Perhaps a slightly ironic deal, but I think it is 'hot' because if you buy it, you will never again criticise a game. You will hold in your mind 'Thank god I never bought Conflict! Shooter 356 is far more superior!'.
Played the demo recently, and it was the biggest pile of rubbish I have ever played. A poor PS2 game on the PS3.
Vote hot to make people remember what a poor game is! Or just buy it if you want to waste money.