Appears to be a reasonable decent spec action cam.
This price in blue only, other colours more expensive.
Pricespy appears to show other retailers selling at much high price around £130:http://pricespy.co.uk/product.php?p=1452750
Locking Instant On-Record Switch: No power button, no problem. Simply slide the Instant On-Record switch into its locking position to ensure you shoot exactly when you're ready.
Waterproof without a case: Good things come in small packages. The ContourROAM2 sheds bulk by working underwater without an extra case. Minimalism is a good thing.
Versatility: Whether snorkeling, snowboaring, or tearing up single track, the ContourROAM2 is ready for any adventure. It's compatible with every Contour mount giving you unlimited angles. The 270 degree rotating lens means no matter where the camera is mounted, you'll always get the perfect, level shot.
Laser Alignment: Get the correct angle any time with the built-in laser level.
Long Battery Life: Shoot up to 3.5 hours of footage. The Instant On-Record switch means there is no standby mode. The battery is only in use when shooting, giving you more bang per charge.