In 1913, Converse produced a catalogue with the following words: Our company was organized in 1908 fully believing that there was an earnest demand from the retail shoe dealer for a rubber shoe company that would be independent enough not to follow every other company in every thing they do. Those words would prove prophetic. Always a brand for those independent enough not to follow, the young company would take up with a young sport: Basketball. Converse also made tires. But the basketball shoes gained more traction. Over the last century, Converse has paired with legends like Chuck Taylor and Jack Purcell. Along the way it has honoured its heritage of seeing things a little differently, loving people who want to change the world for the better, and basically celebrating the spirit of rebellion and originality in basketball, rock & roll and anywhere else you find it.