Macclesfield Town's tuesday's nights game against Accrington Stanley is being billed by the club as Credit Crunch Tuesday. All adult tickets are just £5.00! with under 16's completely free!
Meanwhile season ticket holders receive a free programme and the corporate hospitality is reduced to £25.
And the club is hoping the people of the town will respond in the best possible way, and make their way down to the Moss Rose to cheer on the lads.
Getting the message out there
"One of the key elements of a promotion like this is getting the message out there. Not just to existing supporters but to the wider Macclesfield public," said commercial manager Penny Baguley.
"The fans have hopefully seen the posters we have had put up in the newsagents, chip shops and taxi ranks in town and the competitions in both the Macclesfield and Wilmslow Express which mention the game. But we've used new technology to plug this match through Facebook, as well as more old fashioned routes such as leafleting door to door and in pubs and cafes. We've even had people hitting the phones to try and get the national media to ignore the Premier League for five minutes!
Fans encouraged to spread the word
"And hopefully the fans themselves have been helping us out with the best promotional tool there is - word of mouth. Plenty of people might have seen the posters and know that Macc are running a game for a fiver.
"In fact when we were putting up posters one person behind a bar knew about the game because she had seen another poster in a taxi office and it was encouraging to know that they were getting attention, but the final phase is out of our hands and the last thing we want is anyone saying 'Oh, was that last night?' and missing out on the opportunity."
"We can plaster posters all over town, but nothing is as beneficial as our fans putting the case to two or three of their friends or colleagues face to face. When else can you really help the club by simply having a chat!
"Whether it's 'inviting' all of your Facebook friends to the game, talking about it at your coffee break or even just mentioning it to a friend in the pub then anything that helps keep the message moving will help the club.