No where near the massive HUKD for the misprice, wouldn't have posted, but have been watching these and this one was £124 last week.
Google results :- Shopping results for delonghi ec710
Delonghi EC710 Espresso/Cappuccino maker
£169.97 new - Tesco.com
DeLonghi EC710 Espresso Coffee Maker
£149.00 new - Marks & Spencer
DeLonghi EC710 Coffee Maker (1)
£121.73 new - Event Supplies