Basically a stand with a "hi-tech" ultra grippy coating designed to hold mobile phones / mp3 players whilst they are charging. Also acts as a USB hub and card reader.
Comes with adapters for "all" mobile phones / devices (Although review suggests that its really just MOST...).
Play selling for £12.99 delivered, which seems to be a few pounds cheaper than elsewhere.
Personally I think this is going to be perfect for my xperia x10,Ii like the look of it a lot.
The review seems to indicate that whilst it can be used to charge it cannot be used to sync with your PC. That said, however, I plan on taking mine apart when it arrives and sorting this out with some creative wiring ;) I'll post pics and instructions once its working :)
Pics to follow below are taken from the review, I cannot take credit for them.