Not cheap. However you do receive a limited edition Marvel comic book as a free gift.
A possible collectable in the future perhaps, maybe a good investment?
"While stocks last, purchase Only The Brave Iron Man Limited Edition fragrance on Boots.com and receive a FREE Iron Man comic. Developed exclusively for Diesel, this 24 page book has a customized OTB Iron Man Limited Edition cover. The Comic features two stories, modern on one side and a re-release vintage story on the other, a genuine collectors gift!"