For all you people with Disney Princess Mad girls in your family. This item retails at £24.99 in Argos and on Amazon but found it in store at my local Wilkinson for £12.99. I bought one for my little girl and I have put it away for Christmas. You can also buy the cake mix refils in store and on line for £2.99. This is my first post so I hope it is of some use to you.