The Doc Mcstuffins Doc is in doll is only £4.25 instore at Tesco. It was labelled at this price which I thought was an error, luckily it wasn't. (White store label). This was in the Tesco Extra in St. Helens. I purchased two (one for my daughter for christmas and one for her school friends birthday) but there were three left on the shelf (maybe more in the back.)
This is £12.99 on Tesco Direct, £12.99 at John Lewis & £14.79 at Argos.
Hope it helps someone.