Great RPG, not a bad price. Regular edition can be had for around £15, but this comes in a different case with a good Blu Ray disc containing all sorts of behind the scenes content and soundtrack etc., the Blood Dragon Armour and Shale quests included with the regular as well as 3 exclusive in-game items. More expensive on their site too, for some reason.
Note: The box says the DLC expired on April 30th, however supposedly this is incorrect and Bioware are letting you download it indefinitely. If anyone could confirm this that would be great.