NEW DURACELL ULTRA
No other alkaline last longer*
Does your battery perform well in one appliance, but not last very long in another one?
Then try NEW Duracell Ultra!
It is specifically designed to be the longest lasting Duracell alkaline battery in all devices, and contains new and improved HPC (High Performance Cathode) technology. Every Duracell Ultra battery has a Powercheck Tester, so you always know how much energy is left inside.
*based on the average of testing for devices used most!
That's all the technical bull.
But yes, had a fex boxes of these marked at £1 (Clearance) at the Colton Retail Park Branch of Boots, on the outskirts of Leeds. Walked over to Sainsburys and these were at £5.99. Online at amazon they're £5.25.