£430 most places - if you buy before monday morning with code KKCXV, you're looking at £369.99 on very website. 2% quidco for new customers, 1% otherwise.
Yes there are cheaper vacuum cleaners on planet earth.
Yes I am sure dyson used to be made sooo much stronger.
But, if like me, you use this site to find the cheapest price for something, then this seems to be the cheapest price for something :)