This is my first post so don't beat me up for it. I have seen something similar to this posted but I thought this might be something new. So here goes:
I have a spare account which is inactive. However I recently discovered that ebay are offering me a £10.00 voucher with my first sale.
Possibly only selected accounts which are not used or are spares.
Here's what ebay said:
SELL WITH EBAY
Make extra cash, give once-loved items a new home and buy new things to love. To help you along we've extended our offer of a £10 voucher* when your first item sells.