For those that missed the deal posted earlier today for sale at Tesco, this is now available again on the ELC website at just £4. Problems with the site earlier meant when you took the Edward Bear to checkout the price went back up to £16. Just had an email from them and this is now fixed.....back to £4. Great little stocking filler - and it's suitable from birth which a lot of these soft toys aren't
EDIT : Thanks to Martini for pointing out that there is also a cuddly Christmas bear reduced to the same price, £4. The same bear by the looks of it but with a red spotty ribbon. Might be handy if you're buying for two children and need slightly different bears?! Can't get direct link to work but just search Christmas Bear and it will come up.
Same price in Mothercare available on the shop floor