"We guarantee to beat any price or deal by any competitor advertising in this issue of this publication...."
I phoned yesterday as Empire are not the cheapest but the EdXtra 3yr warranty is a good deal. The package I wanted was £1799 on the website and after quoting the magazine the guy told me they match Comet/Currys/Dixons etc (who obviously dont advertise in the magazine) and couldnt match the cheapest price I had seen in the magazine that was £1465.
I have just had a call back, the advert is correct and I've just paid £1494 for the package,delivered with 3 yr warranty on all items!!!