Don't forget Quidco/TCB for further savings;
As Gameplay is the same company as Gamestation and GAME perhaps those stores will have the game priced the same soon - with that said to those who have GAME reward points might consider waiting to either collect/spend them
Info taken from Gameplay's Game Description:
More than 150 years in the future, the world has transformed into an unrecognizable state where all that remains are a dwindling human population and merciless robots left over from wars long past. In Enslaved on PlayStation 3, players take on the role of Monkey, a strong and brutish loner, and his AI partner Trip, a technologically savvy but sheltered young woman from a peaceful community. Both become captured by a mysterious slave ship, which are rumored to harvest people and take them out west never to return. As they each attempt to escape, Trip realizes quickly that Monkey, with his raw strength and power, is the only hope she has of making the perilous journey back home. She hacks into a slave headband to enslave Monkey and link them together - if she dies, he dies. Her journey has now become his.
Players must make sure both Monkey and Trip work together as they skillfully navigate through the world and survive against the dangerous enemy obstacles that lie in wait. Monkey will deftly wield his trusty staff weapon to attack and defend against enemies, using a combination of melee attacks, blocks and counters. He will also be able to perform spectacular takedown moves, allowing him to rip an enemy apart piece by piece, take its weapon for his own use or destroy it in one final blow.
A CINEMATIC MASTERPIECE - Featuring dramatic cutscenes co-directed by Andy Serkis, (Lord of the Rings, King Kong) who also plays the lead role of Monkey, portraying critical events that drive the story of Monkey and Trip
STUNNING ENVIRONMENTS - Explore a beautiful, eerie world of war-ravaged cityscapes that have been reclaimed by nature and are fraught with danger at every turn
TACTICAL GAMEPLAY - Think on your feet! Survey the environment, work together with Trip and choose your path to battle through the perilous environmental and deadly enemy obstacles that await
ENGAGING STORYLINE - Play through an original story co-written by famed novelist and screenwriter, Alex Garland, (The Beach, 28 Days Later); Loosely inspired by the classic Chinese novel "Journey to the West," experience the evolving relationship between Monkey and Trip through their plight for survival
DYNAMIC COMBAT SYSTEM - Attack and defend with agile prowess using a combination of melee attacks, blocks and intense takedowns which allow Monkey to overtake an enemy to steal its weapon for his own use, rip the enemy apart piece by piece or destroy it in one satisfying final blow.