This game is just £29 online at zavvi - elsewhere it is £34.99.
Having said that I bought it in store at Pc World this morning using their price match plus 10% of the difference - Pc World have this game at the full price of £39.99 so I got it for £27.89 i.e. price match of zavvi's £29 with another £1.10 taken off (10% of the difference between £39.99 and £29) - so I paid £27.89!
The link to the price match details is below - please note that zavvi is technically virgin as far as the price match is concerned.
I also bought Gran Turismo 5 Prologue from Pc world using the same price match - i.e. Pc world have it for £24.99 and amazon for £17.99 - so I got another 70pence off the £17.99 and paid £17.29.
Golf and GT5 for £45.18 total!
Don't let Pc world bully you out of the 10% difference - they may try to come out with something like it only applies if you bought the item at Pc world and came back in a seven day period with the competitor price - I pointed out this was pathetic as I would have to buy at full price then queue up again to say I have found it cheaper elsewhere!
Link to price match:http://www.pcworld.co.uk/martprd/editorial/price-match-promise
This is my first post - hope you all like it