Pay now by AMEX and receive 54 issues (one year) of TIME for only £19.95, saving 86% off the cover price. Your FREE GIFT (Encyclopaedia Britannica 2010 Delux Edition DVD) will be sent immediately. You will also receive all the benefits of the Preferred Subscriber Automatic Renewal Program (i.e. low subscription rate for credit card customers).
Time Europe publishes four double issues a year. Each counts as two of 54 issues in an annual subscription. Time Europe may also publish occasional extra issues. Allow 2-3 weeks for delivery of your first issue.
I got the link in an email from Amex and have just ordered it.