Seems to still be over 30 quid at most places. Official Codemasters Blurb:
Immerse yourself in the glamour, pressure and exhilaration of the world’s most exciting motorsport as F1 2010 roars onto the track complete with all the official drivers, teams and circuits set to feature in the highly anticipated 2010 FIA FORMULA ONE WORLD CHAMPIONSHIP™.
Compete against FIA FORMULA ONE WORLD CHAMPIONS™ like Michael Schumacher, Lewis Hamilton, Jenson Button and Fernando Alonso and take on the full 2010 circuit line up featuring the return of the Canadian Grand Prix, Abu Dhabi and Singapore’s dramatic night race realised in glorious high definition for the first time and debut ahead of the drivers on the all-new Korean circuit.
Powered by Codemasters’ EGO Game Technology Platform, the world of FORMULA ONE comes to life with jaw-dropping visuals, authentic handling, dynamic weather and class-leading damage in a range of game modes including quick race, career mode and online multiplayer.
F1 2010 will take you to the heart of FORMULA ONE like never before.