Ok, so this may not be a plasma tv at a great discount for you cold button pushers, but this is an amazing price for an everyday essential.
To run a comparison, Sainsburys sell the 450 ml bottle for 98p. With this offer you are getting more than double that for half the price!
In fact I dont know if this is one of those "mistakes that got through" as Asda are sellig the 500ml version at 98p. I actually had to check at the counter if this was priced correctly .... and it was.