Looks like Amazon have re-jigged their Fifa 10 prices. See 1st comment for prices for other platforms.
PS3 version now available for cheaper price £22.29.
The jewel in EAs sporting crown returns for its 2010 season with a number of substantial improvements over previous editions in the series.
The fight to be king of the football game realm has always had two main contenders: Pro Evolution Soccer and FIFA. With FIFA 10, EA hopes to provide a number of new gameplay features that gives its title the edge over its competition. Visually, the game is one of the most impressive on any system, and as always official players, clubs and venues have been included to keep FIFA as authentic as possible.
For the first time in a football simulation, full 360 degree control has been given to the dribbling system, allowing players to control footballers moves on the pitch precisely and move to spaces that in previous editions would have been impossible. This new precision is coupled with improved physicality on the pitch, meaning a footballers fight for the ball is now less predictable. Players on the pitch are more intelligent than ever, avoiding player shots