Recently ordered this game from The Hut for £24.99 after seeing HUK but they have ran out of stock. Got an email from Argos that they have some game sale at the moment and Fifa 11 is £1 cheaper so reserved my copy and cancelled The Hut order. Thought it was a good price because most places are selling for at least £35 and £39.99 in some places.
As pointed out Malbano the prices for other consoles are
wii is £19.99 from £29.99
psp is £14.99 from £21.99
xbox £23.99 from £38.99
ds £14.99 from £24.99