I know this is for FIFA 16 with the new one coming out in a few days, I don't care about it as I only wanted a football game to play with my nephew when he's over this weekend.
It's showing as £9.99 online which is what the link goes to, but it was £7.99 instore at the Southampton branch. They also said it was that price nationwide. It's also in the 'Buy one get one half price' offer so theoretically it could be cheaper if you buy something else at the same time.
For that price, it's worth it if you only want a football game and at least with it being on the PS4 nobody can bleat about EA Access :)
*Braces for incoming cold*