Tesco have these in store at £28 , the beatbelle, beatbo and beatbowwow/bark.
cheaper than anywhere online,
no Belle's left in my tesco but plenty of Bow-wow's and Bo's on the shelf, this was Leamington.
however, I bought one and I'd actually been charged the price it is online 33.24 , but due to r+r policy they refunded me double the difference so I got it for 22.76 and anyone else should be able to do this as well, you will need to buy it first then go to customer services
Instore deal - See link for more info only